Project Brief: Design the logo and brand direction for Palma Coffee, an independent coffee company that sources at origin, working directly with coffee producers whose work reflects a strong sense of responsibility to the environment and their craft. Alongside their coffee production, they also operate a coffee bar in Sarasota, Florida. The logo and visual identity needed to reflect the company’s direct connection to their producers, as well as their passion for coffee and the environment.
The typography in the final logo is designed to resemble a mountain landscape, referencing where coffee farms are typically located. It is artistically inspired by ancient stamps and textile designs from the Latin American region, creating a unique and playful look.
Series of graphic t-shirts I made. Each one illustrates a flowchart of the different steps of the coffee process. These were very fun designs which resonated with their customers because of its attention to detail and informative concept.