Puerto Rican streetwear brand Mofongo Kicks hosted a two day pop-up store event in Brooklyn, NY right next door to historic Puerto Rican establishment Caribbean Social Club. I was tasked to design the event branding and merch collection that showcased the Nuyorican spirit of the event.

A condensed and less messy version of my project mood board.

For the design of this event I took huge inspiration from the rich history of salsa and latin jazz in New York and the festive spirit of the Puerto Rican day parade.

Event poster

Merch collection
Custom embroidered fitted hats by Maldito Gedo.
Photography and video campaign by Aedifex Studios. Music by El Bles.
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