Puerto Rican streetwear brand Mofongo Kicks hosted a two day pop-up store event in Brooklyn, NY right next door to historic Puerto Rican establishment Caribbean Social Club. I was tasked to design the event branding and merch collection that showcased the Nuyorican spirit of the event.
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/50d002e2-b66e-4318-a144-e45d7529dc86_rw_1920.jpg?h=eabf286d988f2d4a78aa148d96bdd354)
A condensed and less messy version of my project mood board.
For the design of this event I took huge inspiration from the rich history of salsa and latin jazz in New York and the festive spirit of the Puerto Rican day parade.
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/7ad0a204-4778-4851-8db3-b6b708d6e43d_rw_1200.png?h=4ad62fa4a131971e441eaa78c8517e39)
Event poster
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/2b5dbf3b-da81-4cd5-8b32-fc50bb02ceea_rw_1200.png?h=d2e99254d4e1839d54c286bf0f68a7cc)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/ea597154-9605-4872-9e9f-c04182e291b6_rw_1200.png?h=6bafc660a598cdda0be0e9759906aed6)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/6f9f2a4b-976c-4602-afcd-1377844e0bfb_rw_1200.png?h=7e48c289e241c51a331d93b465918a75)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/8337d337-b61f-4fbe-bfb8-c1f16ab13a9e_rw_1200.png?h=601791718e03ec6ddc0671b9dc8d252f)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/7a6acff0-69d1-464e-b270-69209bdd6959_rw_1200.png?h=8663a0ca34b331d084718bbfc371d551)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/b6aa2c88-7cd2-48c4-9ced-a08a6a879ade_rw_1200.png?h=27c096429d82a0e69db5565f9ddb5b61)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/1bd8ab5b-618d-4fbf-8bc6-5f4f6b3d06ab_rw_1200.png?h=961788c555ccd932e526cfdea2af5ba4)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/ae5ad05c-7dfa-4799-a06e-dbf657fb1b61_rw_1200.png?h=ef7fd130d5e637786db7a60ba9655d55)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/f803039c-14e5-4382-b0ec-1bf95eeda4ef_rw_1200.png?h=f32360bf18e43ab9ce6bb903400b8141)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/6507072e-b732-4886-848d-a9e1674a5c2d_rw_1200.png?h=9b1f18083a4283a120671b9f0140bb90)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/6f366f44-6b21-45cd-a8bc-c47606ca1d97_rw_1200.png?h=458f82c21e8a0f2094191641559d6298)
Merch collection
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/f28ea994-cc1b-4e67-a1fa-9c7c7b9810f4_rw_1200.png?h=af686a074665520ec9e2874bd20c23b6)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/9818cc21-fc26-4305-bb9d-11e9ac3b31e8_rw_1200.png?h=13b2b0928bc334b8bc8da50e981bc643)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/d35607c5-1ffe-4089-afe0-bdfd8c2c3a1f_rw_1200.png?h=97a3592e132bf6b06397f28b6c70a5e6)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/26b54e67-d835-4338-be97-58a7829c83ea_rw_1200.png?h=f14adff7effaba019bfea8482edb7148)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/3d32661b-3d78-4b85-88fe-72c22a5275a8_rw_1200.png?h=6806afeac7384a6525ebd20c8ff6dd9f)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/36da06ae-c0bb-4991-ac2b-8ea6fd74ad5c_rw_1200.png?h=d2f850ec06f21b1d58cbd75ce47daf1f)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/84e0edac-f340-4ebc-9001-4b9172e34452_rw_1200.png?h=f3d01e0ddd5c216cf108002e74c2c7e1)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/9a3a56c3-6f34-4f98-a6b0-abd330ef5a61_rw_1200.png?h=50dee06a544463598b9880321862b222)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/cb1844c3-105e-4d68-8762-81b0b68ea40b_rw_1200.png?h=d9735ed613eb7a34fd69171ac2fe80e2)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/aa1f3be5-e8a8-4964-987c-9d5a5c40ab29_rw_1200.png?h=6f30630c78a1ee434e664db52b9451e1)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/0266a9a2-6f00-4ef4-9f6f-8dce49eaac4d_rw_1200.png?h=d2f9b59c722dfa822be783ea86360466)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/a6e6cf99-803d-4a72-91d3-920716394108_rw_1200.png?h=7acbec185ff57143aaa0cf37be350e08)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/a4877034-7e0a-4b77-a549-7ebfc2f96425_rw_1200.png?h=eedd8437ca6c4f16fb8ef260a3d7d00b)
![](https://cdn.myportfolio.com/de8610f4-f819-4928-9784-d32aef11b2df/821b9f18-7670-40a7-a1ad-434c691e498d_rw_1200.png?h=854d28fca4fbfb9050bc71b3582bd0fd)
Custom embroidered fitted hats by Maldito Gedo.